Sell You Money, LLC

Starting in 1990 Luis Rodriguez CEO of Sell You Money, LLC and his advisory team has completed in excess of 10 billion in successful transactions thru out their respective career. 

Sell You Money, LLC specializes in array of disciplines with an emphasis in Real Estate finance, not only facilitating capital transactions on behalf of our clients but also adding value to them. Sell You Money, LLC is an industry leader in arranging short-term private financing for select real estate projects nationally thru our vast direct capital market relationships. We consider ourselves professionals that specifically specialize in the alternative investment sector delivering consistent returns to our capital partners. Sell You Money, LLC is a driect lender for Low Doc Loans from 75K to 5 Million on bother residential and commercial asset classes.  Sell You Money, LLC has the ability to invest directly in certain projects allowing the client necessary time to prudently select the best financing options available

Mr. Luis Rodriguez is a private banker specifically focused in real estate finance and commercial finance. Sell You Money, LLC also works with numerous public and private capital sources, specializing in alternative investment industries. Mr. Rodriguez expertise is in the structuring of complex financial transactions targeting hedge funds, REITS, equity portfolios, private merchant banks, pension funds, life companies, and high net worth family offices.


Real Estate Finance


Debt Finance

Sell You Money, LLC have advised clients on a wide range of services related to various debt structures and instruments. Sell You Money, LLC approach is to first quantify what the clients project and financing needs are and then conduct a disciplined due diligence evaluation.  

Sell You Money, LLC then prepares a customized loan package specifically tailored to fit your client’s current objectives and spend a considerable amount of time interfacing with capital providers, front running and performing essential market research to ensure a successful transaction for all parties involved. My approach is focused and precise, the cornerstone of our firm is due diligence and research.

Types of loan structures include:

  • Bridge Financing
  • Construction Debt
  • Junior Debt
  • Non Recourse Permanent Debt
  • CMBS financing
  • Interim Financing
  • Mezzanine Debt
  • Floating Rate Debt

Debt providers include:

  • Hedge Funds
  • Private equity funds
  • Pension Funds
  • Conduits
  • Foreign Investors
  • Wall Street Investment Banks
  • Life Companies
  • Regional and National Banks
  • Real Estate Investment Trusts (REITS)
  • University Endowments
  • Private Foundations

Equity Financing:

Sell You Money, LLC office is based in Port ST Lucie, FL.  We tend to think we understand opportunities are always present provided you are prepared and can react in a timely manner. Therefore, creating relationships with the right capital partners can be the difference between success and failure. Sell You Money, LLC contacts range from public REITS to small developers that have experienced a threshold of success but are lacking the necessary equity partner to leverage their past performance to scale. The approach to raising equity combines an understanding of different asset classes, portfolios, and entity level issues with a knowledge of capitalization parameters to create the optimal capital structure. Our proprietary modeling allows us to determine investor IRRs and capital structures up front, thereby creating value for our clients and capital sources. This process is critical, allowing us the ability to source the appropriate capital partner and ensuring a beneficial transaction, creating a long-term relationship for both parties.

The experience, expertise, and relationships we have allow us to structure a wide range of equity services. Including but not limited to:

  • Individual Asset Financing
  • Management- Led Buyouts of Public/Private companies
  • Joint Venture Participation
  • Portfolio Financing
  • Entry- Level Capitalization and Recapitalization
  • Participating Equity
  • Customized Convertible Debt/Equity Instruments

Projects in the following industries, among others are eligible for funding: multi-family; senior housing; nursing homes and other health facilities; anchored retail development; industrial; hotels, resorts and other tourism and leisure development; manufacturing; warehousing and distribution; power plants and alternative energy generation; natural resource exploration; mining and extraction; refining; processing; telecommunications; large-scale farming and agro-industry; and, environmental remediation. 

Our screening and discovery process is proprietary and critical to the client's success longer term and is directly in conjunction with the ability to understand the client's goals and vision regarding the project. Upon building a solid foundation based on factual information and establishing trust with the client, a detailed engagement agreement will be formulated, custom tailored to meet the client's current and future needs.

Real Estate Advisory Services:

  • Principals experience and prior operating history
  • Hard monies invested to date
  • Entitlements, zoning issues pertinent to project
  • Utilities, permits, and environmental issues
  • Competitive projects and target markets
  • Reputable certified appraisals
  • Development plan, pro forma, absorption rates
  • Infrastructure costs, access to transportation
  • 3rd party review, projected costs
  • Principals personal financial statements – 3rd party references needed
  • Amount of funds needed, Specific use of funds

Any submissions for loan consideration should be sent to:


Luis Rodriguez

Sell You MOney, LLC

Cell: 772-528-5800


Contact Information

Main Offices -

P. (772) 528-5800
F. (888) 383-2088
961 SE Damask Ave
Port ST Lucie, FL 34983
Media Contact Name: Luis Rodriguez

Company Categories: 

Banking - Financial Institution - Lending, Commercial Leasing Brokerage, Consulting, Mortgage Brokerage, Private Equity, REIT, Residential Brokerage, Residential Development

Industry Segments: 

Hospitality, Industrial, Office, Residential - Multi-Family, Retail


Albuquerque, Arkansas, Atlanta, Austin, Baltimore, Birmingham, Boston, Charlotte, Chicago, Cincinnati, Cleveland, Colorado, Columbus, Dallas / Ft. Worth, Dayton, Des Moines, Detroit, Grand Rapids, Hartford, Houston, Indianapolis, Jacksonville, Kansas City, Las Vegas, Los Angeles, Louisville, Memphis, Miami / South Florida, Milwaukee / Madison, Minneapolis, Nashville, National, New Jersey, New Orleans, New York, Oklahoma City, Omaha, Orlando, Pennsylvania, Phoenix, Portland, Raleigh, Sacramento, Salt Lake City, San Antonio, San Diego, San Francisco, Seattle, Springfield, St. Louis, Tampa, Tucson, Tulsa, Washington, D.C.

Company Press Releases, Blogs, Videos, Events, and Market Research

Sell You Money, LLC's Media Mentions

There are no results matching this criteria.