Kroger Co., The

http://www.kroger.com

Throughout its rich history, Kroger has served as an innovator and pioneer in the food retail industry. During the 1930s, it was the first grocery chain to routinely monitor product quality and scientifically test foods. In 2012, the company’s long-standing commitment to food safety and quality earned it the highly prestigious Black Pearl Award, awarded to only one company each year by the International Association for Food Protection.In 1972, Kroger became the first grocery retailer in America to test an electronic scanner. It was installed in a store in suburban Cincinnati, and visitors from around the country attended the event. Technology continues to play an important role in Kroger’s store operations today. In just the last few years, Kroger pioneered QueVision, an innovative faster checkout program that has reduced the time customers wait in line to check out, on average, from four minutes in 2010 to less than 30 seconds in stores today.Also in the ‘70s, the company became the first grocer to formalize consumer research, interviewing 4,000 shoppers the first year. In 2012, the company listened to 1,993,227 customers, who provided invaluable feedback and insights. Innovation is also at the heart of Kroger’s sustainability efforts, aimed at improving today to protect tomorrow. In the mid-2000s, Kroger created a process to rescue safe, edible fresh products and donate them quickly to local food banks. This innovation has been replicated by other retailers and today fresh products make up more than half of the food distributed nationwide by Feeding America, America’s largest food bank network.With dozens of manufacturing facilities and distribution centers around the country, Kroger also has one of the largest privately-owned truck fleets in the country. Trucks moving merchandise and supplies among our stores, warehouses and manufacturing plants log nearly 297 million miles annually. The business principles that made the first Kroger store successful in 1883 – service, selection and value – continue to guide the company’s operations today. From one tiny grocery store in Cincinnati more than a century ago, Barney Kroger laid the foundation for what today ranks as one of the largest companies in America.

Contact Information

Main Offices -

P. (513) 762-4000
1014 Vine Street
Cincinnati, OH 45202-1100
Media Contact Name: Barb Reibling

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