6 social media mistakes for commercial real estate brokers

In this day and age, if you have a business, you’re virtually invisible if you don’t have online presence. This is especially true when it comes to social media, which is not only a great way to interact with existing customers, but also advertise yourself and get extra exposure. In commercial real estate, you might be the best broker around, but if you’re clueless with your social media presence, it will not only affect your success, but also harm your reputation. In order to avoid any of this happening, we’ve put together a list of common errors you might be making while establishing your company’s presence on social media.

  1. Lack of interaction

Most users nowadays prefer their communication with businesses to be informal. This means that a lot of times, they will reach out to your company through social media rather than the official website. You should utilize the communication aspect of social media and make sure to be present with up-to-date posts regarding your company or commercial real estate in general. While you’re trying to make engaging posts, also be sure not to have a…

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